Blog post by Sawan Dutta

So today's Pohela Boishakh / Nobo Borsho or New Years Day for Bengali communities across India, Bangladesh and everywhere in the world. Its the first day of the Bengali Caldender, and this year would mark the beginning of the year 1422 for the Bengali Era, which was started by King Shoshanko in the year 594 of the Gregorian calendar.

As a Prabashi non resident Bengali who's never lived in Bengal, there are a few things i've learnt to associate with the essence of being a bengali - things scattered through my growing years, introduced to me by my parents, grandparents or greatgrandparents. The creamy sweetness of mishti doi, the cloying smell of Keo Karpin hair oil, the inimitable tangy taste of Hojmi Guli ( miniscule tamarind balls mixed with exotic spices ), the sound of conch shells( shaankh ) blowing during evening prayers , the smoky intoxicating incense of dhuno mixed with the deafening sound of dhak drummers in puja pandals.....and that all purpose herbal cream, Boroline, which we were taught to turn to for a baffling array of discomforts and ailments!

There is something about the sight and smell of Boroline that is strangely reassuring to me still, after all these years - and I'm almost embarrassed to say that I still use it at the drop of a hat, along with all the other global mega brands, irrespective of whether its actually helping or not.

Song Lyrics

Is your skin feeling dry?
Does your complexion make you cry?
Then you must definitely try....
Boroline, boroline
Is good for my skin
Boroline is the cream
For my kith and kin
I put on my lip, my cheek and my chin
Boroline is more effective any day than Vaseline
If you have got mosquito bite,
Or if you hurt yourself in a fight
If you have got a boil on your bum
Choose coorrect treatment, do not be dumb
Boroline, boroline
The balm for my skin
I always have extra in my biscuit tin
I rub on my leg, my elbow and shin
Boroline is the dream cream for my kith and kin

Needless to say, this is NOT a commercial advertisement or a jingle, but just me showing my love for a product that I'm rather sentimental about, because it connects me to millions who speak my mother tongue, right across the world!

She is 84 years old and has been using BOROLINE since 60-65 years. She believes that its only because of Boroline, she has got good skin. She has been a single mother from the age of 27 and has raised 3 daughters. She compromised many things in life except Boroline, that she has been using twice a day, be it summer or winter.

10 Things a Bengali Never Leaves Kolkata Without
Suthol Pathikrit Samman
It’s business as usual for 87-year-old Boroline
Our thrust will be on expanding Boroline, Suthol’s retail penetration: Debashis Dutta
Boroline’s success story: This ‘Made in India’ product doesn’t have debt of a single Rupee on the government
इस ‘मेड इन इंडिया’ क्रीम पर नहीं है एक रुपए का भी कर्ज, 1947 में आजादी के जश्न में बंटी थी मुफ्त
Dainik Bhaskar Health
Copyright © 2017 G. D. Pharmaceuticals Pvt. Ltd.
Designed & developed by Aurora Media